Their work is their life; and its fun. Include just combined all great news things into their own employer. Moreover, they invest in foreign exchange and mutual funds.
When my parents were young a million dollars was the phrase wealth. Today their home might be priced at at least that but they are far from rich. They can be better than off than many others who own valuable property. There are pensioners trying to survive on a pension who own property now worth a million, or a lot. Try telling them they are rich.